Visual identity
The PLP group has always been associated with a hexagon, and although the logos themselves had become tired and haphazard, an element of consistency held them together. Playing on their values, we wanted to introduce a sense of movement and responsiveness. Imagining a human at the centre, PLP surrounds and supports them in various ways, and the logo represents this.
Hexagons became bigger, bolder and brighter, with distinctive colour palettes developed for each sub brand, and neat typographic hierarchy designed to give clarity. A common reason for brands’ decline in consistency is often a lack of clear guidance and inspiration – something we made sure to build into their rebrand through a manageable brand guidelines document and ongoing support. Their service brochure was redesigned to be made clearer to navigate, and various other administrative and marketing materials were printed, ready to go.
Website design
From multiple websites into one – each company (PLP, Multi-Agency Support Team, Supply Plus, Schools’ Post, and Property and Compliance) previously had a separate site. This meant search engines weren’t necessarily going to pick up on their unified presence, and links between the sites were less natural.
The breadth and dynamism of PLP’s services are now clearer, with a more noticeably unified approach. Functionality and legibility are much improved, and the group’s long-established presence is better represented.
View the new PLP website here.