Branding & Identity Design
Everyone knows a good brand needs to be recognisable and distinctive. Your brand identity goes beyond a logo; it's a toolkit of creative assets that represents you.
Big ideas and plenty of personality
Before you can market your business with confidence, you need to set the foundations for your brand.
A beautiful, consistent look and feel rooted in a big idea that ties in with what you stand for is a practical asset. We’ve seen clients trademark their identities and even capitalise their investments to literally grow their business. But it’s also a very simple way to visually and verbally differentiate your business or reassure your market about your strengths. And it’s something we take seriously.
Whether it’s a rebrand, a refresh or a completely new identity, a simple set of guidelines or a full design system, our expertise in typography, language, colour and imagery gives us the tools to build you a brand identity that not only gives you a confidence boost, but also helps your business level up across the board.
Discovery
Tell us everything. Unload! We want to hear your passion and excitement (and your struggles) so we can understand the brief, form a bond and feel immersed in your world.
Strategy
Bite-sized and accessible or deep and meticulous. Every project will require different levels of research and strategy, but it will always be there.
Creative concepts
Having a strategy and a big idea is essential but the key to maximising it is brilliant creative. A logo often starts things off but it doesn’t end there.
Application
Whether we’ve started with a logo, a pattern, a colour palette or a typographic approach, we’ll develop a system that brings it all together and gives it form.
Guidelines
Neatly packaging up all the strategy and creative assets in a convenient guide, your brand manual will be ready to guide future design solutions.
Guardianship
Whether we helped create your brand and identity or not, we offer ongoing support to help maintain consistency and cohesiveness of future assets.
Previous work
Find out in detail how we’ve created brilliant designs for our clients’ brands, and how this has made a difference for them.
