Visual identity
Consider a mosaic. When you look closely all you see is the individual, unique parts, but when you zoom out you get a far more telling picture of what those parts represent or form. This concept directly corresponds to the care process the three companies believe in – up close, situations, behaviours and struggles can feel like the be-all and end-all of a person. But when you treat a person as more than these and see them for who they are, a more holistic kind of care can be given.
We designed a set of unique square tiles – each based on a common template that meant they could tessellate and flow together. Each company was allocated a design that could be seen to represent what they did, and these tiles became the hook.
Website design
With the new vision and branding in place, the online presence for each company was the next key issue to fix. They now had a more distinct personality to communicate through clearer messaging, but they also needed to serve their purpose better – guiding specific audiences to more helpful information and enabling them to take action.
We initiated each website project by engaging with the respective stakeholders to establish clear objectives. For Next Generation, our goal was to enhance accessibility to staffing for care. Yourway aimed to establish a community and a platform that connects marginalised individuals in society. Clear Thinking Care sought to emphasise its focus on unique complex caring capabilities. With these fundamental objectives guiding our approach, we shaped the design and development of each site accordingly.